Meet Strengthen, your secret to longer, stronger, healthier hair.

For: those with thick, bouncy, and shiny hair ambitions (so everyone).

Shop now

Botanical alchemy, clinically proven.

More than green beauty. From the wild, untamed landscapes of Australia comes a new chapter in botanical beauty. At Muse by Gaia, we weave together the wisdom of nature and the precision of science, crafting skin rituals that honour the earth and elevate the skin. Where potent botanicals meet cutting-edge cosmeceuticals, we’re reimagining the way skincare heals, nurtures, and restores.

  • Bakuchiol, the touted retinol alternative.

    Read on in the Muse Journal to find out all there is to know on nature's retinol.

  • The history of hair oiling.

    Discover the ancient tradition of hair oiling and its benefits. Read on for more on this timeless practice.

1 of 3