About us

Why choose us

We know what you might be thinking. Another skincare brand. We understand the eye roll because we have been there too. But Muse By Gaia was never created to blend in. It was created because something needed to change.

Hi, I am Crystal. I am the founder and formulator behind Muse By Gaia. This brand was born from years of struggling with my own skin and scalp. Acne, dermatitis, eczema and androgenic alopecia shaped so much of my life. I spent thousands trying to fix my skin and hair only to end up feeling defeated when harsh products made everything worse.

I always had a love for creating remedies and skincare so I finally decided to trust that instinct. I went on to study cosmetic formulation, earning my diploma and then my advanced diploma. From there I spent years researching, testing and perfecting formulas that were gentle, effective and built with intention. No gimmicks, no empty promises, just honest formulation with premium ingredients chosen for real results.

Muse By Gaia was never created to profit off people. It was created to support those who have felt the same frustration and the same longing for relief and confidence. My hope is that our products bring comfort, clarity and a little magic to anyone who needs it.

We care deeply about what we make and the impact we leave on the world. Our ambitions are big because we believe the industry can do better.

Solar powered manufacturing

All our products are produced and packed in a majority solar powered facility. Clean energy for clean beauty.

Small batch

Every batch is made lovingly in small quantities to keep everything fresh and to reduce waste. Nothing sits on shelves for months. What we create goes directly from our hands to yours.

Simple skincare, unique formulas

We believe the skin thrives in simplicity. You do not need a ten step routine or complicated rituals. Gentle, thoughtful skincare supports the skin more than anything else and protects your wallet too. All of our products are meticulously created in-house and never white label products, which is very prevalent in the beauty industry. 

Top quality ingredients

We obsess over the quality and purity of every ingredient that goes into our formulas. We use the highest grades of natural and bio tech ingredients available because your skin deserves nothing less.

Cruelty free

We love our furry angels. We never test on animals. All our products are trialed and tested on real human babes.

Reducing waste

We keep packaging minimal, choosing glass or recyclable materials whenever possible. Beautiful unboxings look good for a moment but create waste that lasts far longer. We choose sustainability over excess.

Our shipping boxes are made from recycled paper. 

Refill and recycle program

We offer an easy refill and recycle service. Email us at hello at musebygaia dot com and we will send you a shipping label. Leave your bottles at your door and we will take care of the rest.

Small business

We are a small, female owned business based in Sydney Australia and we are so grateful you are here.